01
Branding
Positioning and identity for a new brand, or a sharper one for an existing business.
- Positioning
- Brand platform
- Visual identity
- Key messages
Satome Advisory
Strategy you can execute.
Strategic direction and the structure to carry it out, for iGaming founders and operators.
Scoped to your needs. No packages, no price list.
Core services
Seven services. Each scoped to your business.
02
Product strategy
What to build, for whom and in what order.
- Market analysis
- Prioritised roadmap
- Unit economics
- Launch plan
03
Marketing strategy
How you reach and win customers in each market, within its advertising rules.
- Segments by market
- Channel mix & budget
- Campaign plan
- KPIs & attribution
04
Brand book development
The rules that keep your brand consistent in every team and channel.
- Logo system
- Colour & type
- Tone of voice
- Templates
05
Tax advisory
Tax structuring and planning for founders' businesses, delivered together with our tax advisers in Cyprus, Switzerland and the UAE.
- Structure review
- Options compared
- Substance plan
- Implementation
06
Operational efficiency
An outside review of how the business runs and what to change. Also as due diligence before you invest or partner.
- Operations review
- Ranked corrections
- KPI programme
- Process design
07
Senior & executive hiring
Senior and C-level hires through our network of recruitment partners, with us in the interviews.
- Role profile
- Partner shortlist
- Joint interviews
- Strategy check
Tailored scope
Not sure which you need?
Most engagements combine several services. Describe your situation and we will suggest the scope.
Request a consultationWhat you walk away with
Three documents from a typical engagement.
01Operational efficiency
KPI tree
Every number in the business traced to the lever that moves it, with a target and an owner for each box.
Discuss a review02Product strategy
Roadmap
What to build and launch, in what order, and who owns each piece of work.
Discuss your product03Branding & brand book
Brand book
The rules every team and agency follows: logo, colours, type and tone of voice.
Discuss a brand bookBrand bookYour brandv1.0 · 2026
01 · Colour
Primary#1C4095Accent#00906AHighlight#F4B73EInk#14161C
02 · Type
AaDisplay 48Heading 24Body 16
03 · Logo
✓ Clear, direct✕ Hype, jargon
Also available
Three more areas, from hands-on experience.
Operator & platform
From the team that runs the group's own iGaming platform and brands.
- Market entry and operating model
- Platform selection and launch
- Business and technical account managers that come with the platform — for onboarding and support
- Affiliate programme setup and partner economics
Data, CRM & analytics
From a partner with deep hands-on experience in iGaming data, CRM and analytics.
- KPI trees and one metric dictionary
- CRM and retention strategy
- Bonus economics and loyalty design
- BI dashboards and reporting
- AI-assisted operations
Marketing
Led by the CMO joining our team.
- Go-to-market plans
- Acquisition channel strategy
- Content and brand communication
Interested in one of these? Choose “Something else” in the form and tell us which.
How we work
Every engagement is scoped to you.
-
01
Brief
You tell us where the business stands and what you need, on a call or in writing.
-
02
Diagnosis
We study your market, product, numbers and structure, and agree what matters most.
-
03
Proposal
A proposal written for your case: what we deliver, who works on it, the timeline and the cost.
-
04
Delivery and hand-over
We deliver the work, walk your team through it and hand over every file and document.
We handle client information with care. Client projects are confidential, so we do not publish the names or details of the businesses we work with.
Request a consultation
Tell us what you need.
Choose the services you are interested in and tell us where the business stands.
- Reply in 1–2 business days
- A proposal for your case